Begin with 1 pump of the K18 Mask and add more as needed depending on the length, thickness, and condition.
With product in your hand, rub your hands together until the product turns white like sunscreen.
Work evenly into hair from ends to roots, one pump at a time.
Let sit for 4 minutes to activate.
Do NOT rinse out.
Style as usual.
do s + don ts
DO use a clarifying shampoo if you’re a heavy product or dry shampoo user to remove buildup and help our peptide penetrate and get where it needs to go.
DO wait the full 4 minutes before styling or applying other product
DO use every 4-6 shampoos consecutively to see and feel ongoing results
DON’T condition your hair before application (trust us, most won’t need it after K18, if you still need, add a leave-in after the 4-minute window is up post-application)
DON’T overuse, a little goes a long way.
DON’T rinse out. This is a leave-in, so you know, leave it in!